Strategy • Digital design • E-commerce
BoBo is a playful little side table that comes in 20 different compositions. For the introduction of this new design by RKNL we created a persuasive online experience for new customers. The result: a website that seduces and answers questions at the same time.
Interaction as playful
as the product itself
The visual concept is all about making BoBo the hero, the first encounter with BoBo on a blank canvas. It invites you to start imagining how it would fit in your own space.
The interactive wheel shows all the possible color combinations. BoBo’s playful character is expressed in clever styling props that give a hint of all the spaces BoBo will feel at home in all possible spaces: outside, inside, bedroom, bathroom etc.
the customer journey
How does a product from the digital realm become ‘real’ enough for a visitor to actually buy it and welcome it at home? Our answer: design the customer journey as a true inspiring experience, right up to the placing of an actual order.
Content is king
When you really want to create the best digital shopping experience possible, the content needs to be of the highest standard. That is why we work with great talent that feel as strongly about quality as we do, like photographer Lizzy Ann and stylist Jana Miklosova. They really helped us bring this project to life.