Working with i29 was a great privilege as these great interior designers had a lot to show for. But they kept too quiet about it, resulting in i29 risking to remain the ‘best kept secret’ in the interior design world. In order to break this circle, we set out to design a way for these introvert geniuses to tell their story and present the multilayered essence of their work.
Showing who you are is big part of being taken seriously as a brand. And that is what we set out to do: give i29 the tools they needed to reveal the professional studio that is behind the great work. Nok Nok Studio re-branded i29, designed their website and developed a presentation tool box. It proved an important step in their development and helped i29 to be pitch-ready for the next big project and move on to the next level of their development as an organization.
The interior architects of i29 design with deceiving simplicity. The forms seem pretty straightforward but are always worth a second look as their work always has a clever and very functional deeper layer. These layers are reflected in the website design where projects can be read on multiple levels: snackable with quotes from clients, practical with range specifications, and in-depth with the story behind the project. Consistency in design in all we made for i29 creates a more professional and steady brand feeling.
The layered structure of the website means that all relevant audiences, from prospects to press, can find what they need when visiting the i29 site. Attracting visitors and offering them relevant content is of course one thing. The next step, generating leads is just as important.Visit the website
Our new identity changed the way we do business.Jaspar Jansen — Founder i29
Photography, of course, plays a big role in ‘showing yourself’. For the first time the full design studio is portrayed. We chose our photography carefully, with natural poses and portraits that really show the personalities of the people that make i29. You could say that the photography also brings an extra human layer to the whole website and gives a more open and approachable feeling to the i29 brand.