Naming • Identity design • Digital design
tell their story
Morning + Glory are Nils + Gijs, both experienced journalists and creative writers. They believe everything begins with a story. Nils + Gijs help brands discover, write and publish their own story. However, like every starting company, they were two guys in a room with a laptop and big ambitions. We helped them take that step from starting up to standing out.
Be the story
To present yourself as a company that matters, you need to become a brand. We started out by helping Nils + Gijs find their own story, culminating in a name that represents the endless possibilities of a bright and early start. Nils + Gijs become Morning + Glory, a dynamic duo on a mission: helping brands to kick off successful content campaigns with a great story, right from the heart.
To underscore their different personalities, both Nils and Gijs have their own font. Together, they create a feel that’s elegant yet bold, full of dimension yet simple.